Why Eco-Friendly Packaging Is Good for Your Business?

• William Brooks
• December 30, 2024

In today's hyper-connected world, the awareness of environmental impact and eco-consciousness is increasing day by day. Days are gone, when customers blindly accept any kind of packaging, they search for brands that prioritise sustainability.

You must be wondering why every product that you order or see in the market comes in paper packaging, and why eco-friendly packaging is good for your business, too. Indeed, in this eco-conscious phase, sustainable packaging is a must-have for all-scale businesses.  

In this blog post, we will discuss authentic reasons why eco-friendly packaging is not just a trend, but a smart business strategy.

Latest Stats: Why Eco-Friendly Packaging Is Good for Your Business?

Eco-friendly significantly impact consumers' demands. It was discovered that 50% of U.S. consumers are willing to pay more if they receive goods in eco-friendly packaging (McKinsey & Company survey in 2023).

On the other side, did you notice the market growth of eco-friendly packaging that expressively increasing with every second?

In 2023, the global market of eco-friendly packaging was 271.86 billion U.S. dollars and it is expected to grow 393 billion U.S. dollars by 2028, which is a huge difference.  (Statista.com)

What is Sustainable Packaging?

Sustainable packaging is a kind of packaging that is made from eco-friendly material which is recyclable and reusable. This material not only ensures its sturdiness but also helps to reduce carbon footprints and promote a sustainable future.

The recycling process makes it an eco-friendly choice for brands who want to go green while increasing sales.

To put it simply, Sustainable packaging refers to packaging solutions that are easy to recycle. This kind of packaging is made from natural resources (such as wood pulp) to reduce the use of plastic.

custom printed paper bags help to reduce the wastage of material, printed with water-based inks and crafted by minimalist design, to attract eco-conscious customers and influence them to purchase.

Also, its lightweight and shipping-friendly structure makes it a convenient packaging choice for all businesses.

Sustainable Packaging Materials: What You Need to Know?

When it comes to sustainable packaging, the materials you choose to make your desired packaging matter a lot. Remember, your packaging material plays an important part in reducing the environmental impacts and promoting a greener future.

Incorporating eco-friendly packaging material is not only good for the environment, but also helps fulfil your brand commitment and contribution to sustainable efforts.

 Here are some materials that you can use for eco-friendly packaging:

Recyclable Kraft and Paperboard

Kraft and paperboard are ecological materials that are extracted from natural resources. Kraft is 100% natural material such as wood pulp that is converted into chipboard sheets and then used for packaging needs.

Biodegradable Corrugated

Corrugated packaging is made from corrugated sheets, combined with paperboard layers. The compostable nature and ease of recycling make it an ideal packaging solution for eco-friendly choices.

Corrugated packaging boxes are highly durable to protect your items from shipping damages and deliver products in perfect condition.  

Cardboard Material

Recycled cardboard boxes are biodegradable packaging solutions that offer unlimited customisation options while promoting sustainability.

The corrugated fluting sheets give strength, making them a more flexible, foldable and versatile packaging option for multiple goods.

Mushroom Packaging

Mushroom packaging is another name for mycelium packaging. Mushrooms are 100% compostable and easy to grow in weeks for renewal purposes. It's not only biodegradable but lightweight as well to move easily.

Want to know something exciting?  Mushroom packaging is completely customisable. Your customers will experience the difference with rare shapes, unlimited sizes and trendy styles to cater to your brand’s packaging needs.  

Further, small-size cute boxes are also available for your brand like  custom candy packaging boxes..

Benefits of Eco-Friendly Packaging For Your Business

The use of plastic is rapidly reduced in the recent few years. Right, did you know why? Well, it badly impacts the environment and nature. That is why, countless e-commerce brands are switching to eco-friendly packaging to attract potential eco-conscious customers.

No doubt, eco-friendly or biodegradable packaging solutions offer a lot of benefits to businesses and the environment.

Here we compile some main benefits of green packaging, have a look!

Reduce Environmental Impact

In an eco-conscious era, how does sustainable packaging help the environment everyone knows well. Customers who care for the planet are seriously concerned about their environmental impact.

That is why, brands use sustainable packaging to ensure the retention of their loyal customers and create a cohesive statement of sustainable packaging.

The way you advertise your products in the market and the materials you choose for packaging have a significant impact on the environment. By considering ecological packaging for brand products, you can reduce the negative impact or carbon footprints. 

Shipping-Friendly Packaging Solution

The major benefit of eco-friendly packaging is that it offers ample space during shipping.  The foldable and lightweight feature reduces shipping costs and the number of transportation rounds.

You can customise your eco-friendly packaging boxes to display your goods professionally. The use of inserts and dividers can give your custom shipping boxes extra cushioning to enhance your good's protection during shipping.

These all aspects will help to improve the portability of your goods from one place to another place.

Is eco-friendly packaging more expensive?  Not at all! Due to biodegradable material eco-friendly packaging is less expensive as compared to plastic packaging material and is well suited to all sizes of businesses.

Enhanced Brand Image & Reputation

Eco-friendly packaging UK boosts your brand awareness and improves the overall brand image. Custom kraft paper boxes create a lasting impression and make the most of your brand in the competitive market.

Sustainable packaging shows you care about the environment while impressing eco-conscious customers.

As a brand owner, you should be concerned about incorporating sustainable materials and other sustainable aspects such as the use of water-based inks and minimalist designs. 

You can use custom paperboard boxes to highlight your branding elements like logos, slogans, brand stories or specific messages. These boxes represent your brand everywhere where they go.

Attracting & Retaining Customers

Indeed, the demand and awareness of eco-friendly materials among customers are continuously on the rise. It's like a golden opportunity to win customers' hearts and ensure their retention and loyalty in the long run.  

As per the survey, it is discovered that 78% of customers are more conscious about their positive impact if they purchase goods made from eco-friendly material and wrapped in sustainable packaging.

Versatile Packaging Solution

Eco-friendly packaging boxes are the best option for packaging multiple products. You can add a personal touch to these boxes in the shape of brand colours, images, and designs. Further, if intend to add a personal message or customer's name, it can be incorporated easily.

 Businesses can tailor packaging boxes to meet multiple packaging needs, whether you use them in food (custom cereal boxes), cosmetics, electronic devices, apparel or toy box packaging.

For your business needs, biodegradable packaging such as kraft paper boxes is the best way to go. They not only help to make a difference in the competitive market but also stand out your brand from competitors.

Ways to Implement Eco-Friendly Packaging

The state-of-the-art trend in eco-friendly packaging is the use of recyclable and biodegradable packaging, which is why eco-friendly packaging is important for business growth and sales.

 Let’s explore 3 ways to implement eco-friendly packaging.

Choosing the Right Materials

The right type of material is key to making and promoting eco-friendly packaging boxes.

You can use traditional packaging materials such as kraft, cardboard, thin chipboard sheets and corrugated to enhance customer loyalty. Easy-to-recycle materials like kraft paper packaging save manufacturing costs to a greater extent.

Minimalising Packaging

Prefer minimalist design to save packaging costs. With minimalist packaging, you can still get customer’s attention. You can customise your boxes with mild colours.  

Sustainable Sourcing

Always packaging partners with local suppliers to lessen transportation emissions and support the local economy as well. It helps to promote small businesses and improve customer loyalty due to natural resources.

 Final Thoughts

In conclusion, eco-friendly packaging plays a vital part in businesses' growth, promotes sustainability and wins customers' trust. 

Many customers, especially eco-conscious customers look for packaging that reduces their carbon impact. That is why, in many e-commerce brands the use of plastic packaging decreased rapidly, their customers experience the difference and help to reduce the negative emission of packaging to save nature.

Hopefully, this guide will be the right answer to your question of why eco-friendly packaging is good for your business. Protect Nature, Go Green with the right packaging solutions.