How Important Is Packaging In Branding?

• YBY Boxes UK
• December 6, 2024

Have you ever wondered what makes you stroll on different store shelves to get your desired brand? The answer is probably, the product you are searching for. However, the reality is totally different! The first thing that catches your attention is the packaging of your product. Captivating and well-designed packaging is the first thing customer sees, enticing them to buy their desired item.

According to the latest key market insights, the market value of custom packaging with branding elements was USD 43.88 billion in 2023 and with a CAGR of 5.62%, it is expected to grow from USD 45.92 billion in 2024 to USD 71.10 billion by 2032.

Here is another question that needs your attention, is your packaging just a means of transporting your items? Well, the answer is not at all! Packaging also plays a vital role in the branding and marketing of products.

Facts And Figures: How Important Is Packaging In Branding?

It is revealed that 81% of consumers buy products just because of packaging aesthetics and branding elements. 72% of customers agreed that appealing packaging influences their purchasing decisions. Over 30% of companies report that well-designed packaging helps to increase their revenue.

63% of customers are more likely to repeat the brand because of packaging quality and attention-grabbing design. And, 94% of customers wanted to be the brand’s loyal customers because of its transparent, clear and informative branding and labelling. 61% of customers get more excited about their order if they receive it in branded packaging.

Sources: (Globe Newswire, Shipbob, Packaging Of The World, Johnsbyrne, Linkedin)

Keep reading this guide will highlight how important is packaging in branding and why it matters to drive sales.

Why Branding Matters?

A unique product packaging design helps to differentiate your products from the rivals and makes them even more noticeable on retail shelves.  The effective use of brand logo, colour schemes and promotional text empowers your brand identity and influences your customers to recall the brand because of its look and feel.

What Are Branding Elements And Why You Need Them?

Branding elements are font, images, typography, text, and graphics. Icons and promotional stuff that are used to represent your brand in the market.

Branding elements are used to create a professional and cohesive brand identity and packaging. With the help of these elements, you can define your brand features and story clearly. Did you know the best part of branding elements?

Well, branding elements are the only thing that helps customers to recognise your brand product on store shelves.

Check out reasons why branding elements matter for the brand.

Complete Your Brand

Have you ever imagined your product packaging without a brand logo, any images or printing? It sounds boring and incomplete, right?  That is why, different branding elements work together to complete your brand and make it recognisable among customers.

Brand Voice

Brading elements are just like your brand voice. They are the source to market your product and attract a wider audience.

They tell your brand story and highlight the key points that mark differences. Effective use of branding elements communicates with your customers and helps to target your often customers to turn them into regular customers.

Role of Branding in Packaging and How it Nail Customers?

As a business owner, you should understand how much the visual charm of your packaging and branding elements are important to entice your customers.

Appropriate packaging designs with sufficient branding elements trigger customers purchasing decisions based on the product’s aesthetic.

Differentiate your brand

Tailored packaging differentiates your brand from competitors. Brand differentiation through packaging matters to create an unforgettable experience for customers, not only improves your brand perception but sets it apart from rivals.

Custom printed boxes are a great way to highlight your brand's values, objectives, and unique selling points. Unlimited customisation options significantly help brands build a strong connection with their target audience and excite them with new innovative ideas.

Sleek packaging creates a lasting impression. Remember, one thing is that the packaging materials you use represent your brand's personality and mission. Smart labels, stickers, vivid colours and graphics draw the customers and influence them to repeat the brand.

Reinforce Brand Identity

Secure packaging for delivery is crucial for brand consistency. It's like an extension of your brand marketing from its digital channels. Well-designed tangible custom branded boxes are the first thing that customer sees when they receive the product.

Tailored packaging plays a vital part in your brand’s story. Think about the mission, values, message and story behind your brand marketing and how you can bring that into your packaging. Businesses can add their logo and brand colours to take a good start, but there are tons of other elements to include!

• Tissue paper
• Postcards
• Printed art
• Custom logo stamp
• Business cards
• Stickers
• Branded ribbon
• A handwritten thank-you note

Highlight The Qualities And Features

Branding elements on packaging are as important as your product quality to attract potential buyers. Identifying the uniqueness of the product is crucial and it all could be done with exceptional and innovative packaging solutions.

Meeting the market trend is not a hard task, you just need to consider what your competitors are offering. For example, if you are selling food products and the same category is next to shelves in the stores.

Wondering why customers choose your product, what makes a difference? Nothing else but your packaging! So, choose packaging that highlights the qualities and features of your product. You can add product information such as nutritional value, ingredients, usage direction and storage details.

No doubt, these all things significantly impact customers purchasing decisions. Business can implement exceptional design to packaging strategy in marketing and set your brand apart from competitors.

Psychology Of Packaging

Packaging is a great communication tool that triggers that psychology. Packaging design is a paramount factor that influences the customers why they choose your product over others. The psychology of packaging basically refers to visual elements that represent your brand in highly competitive markets. 

These elements include colours, graphics, images, shapes and patterns. Each element helps businesses to know how customers behave and perceive the packaging of their products. 

Fonts and typography can also convey your message and strengthen your brand. Emotional connections play a part in fueling packaging psychology. Packaging design creates an emotional bond and lets customers make their unboxing unforgettable.

First Impressions Count, Why?

First impression is everything! As a business owner, you never get a second chance to create a first impression again. The first galance of your product is packaging and packaging decides whether your customer picks up your products or goes with another one.

To put it simply, first impressions help to make a final opinion about your products. That is why, first impression matters a lot!

Often custom judge the product quality by its packaging. So choosing an attractive design is essential to build a strong brand identity.  

Let's explore aspects that you need to consider for lasting first impressions matter:

Right Material

Different materials like cardboard, corrugated and kraft have different properties that appeal the customers. Custom cardboard boxes are preferred and reopened for durability whereas kraft is for sustainability.

Advance Printing

Modern and advanced printing techniques unleash unlimited packaging design possibilities. Bold colours, themes and images let customers experience the difference.

Dimensions

The right dimension of the packaging is not only for storage and shipping needs but also impacts customer behaviours and the unboxing experience.

Branding Elements

Branding elements serve as the essence of packaging and a great communication tool. They build a cohesive brand personality.

Coating Options

The final touch and spotless radiant box surface attract customer and enhance their purchasing curiosity and overall satisfaction. They become more likely to purchase with the same brand.

Cost-Effectiveness

Budget-friendly products are more demanding, the same goes for packaging. When customer receive their goods in high-end packaging they spread word of mouth. 

How Does Branding Drive Sales?

When it comes to driving brand sales, many tools are used by corporate owners to target potential audiences and get higher sales.

Efficient branding on packaging is one of the great tools that is widely used to drive sales volume. Here we compile some ways how branding drives sales, have a look!

Sets your Brand Apart

Smart use of branding elements sets your brand apart from others. Customers get bored with old packaging designs and advertisements. Right? That is why, to keep them engaged you can uniquely use branding elements to show your brand transparency that drives brand sales.

Maintain consistency

Consistency is key to differentiating your brand. A real example of consistency is Coca-Cola and Pepsi, these well-known brands work hard on branding but don’t change the theme, colour, style and graphics to make a difference.

Build Buyers Trust

You can use branding elements to highlight the features and product quality such as food packaging add ingredients list, facts and nutritional values that build buyers' trust.

Enhance Product Visibility

Lastly, the branding elements are mainly used for limited editions to create urgency. Plus, they increase the overall product appeal and visibility to attract customers and entice them to make purchases.

Importance: How Important Is Packaging In Branding?

Packaging is the first thing that reflects your brand. Right?  Packaging design is critically important in building brand personality. Consumers seek packaging that aligns with brand personality.

Branding elements empower your brand and help customers to recognise your brand in stores easily. To put it simply, the packaging is the first interaction with customers on behalf of the brand.

Cohesive Brand Identity

In branding, there is a significant part of the packaging. Unique imageries, colours, fonts, stickers, graphics and dimensions work to create a cohesive brand identity. It is not wrong if businesses use packaging as a marketing tool to improve their brand identity in the market.

Improve The Consumer Experience

Well-designed packaging enhances the overall customer experience. Convenient design, flexibility and multitasking feature packaging influence on brand loyalty and improve customer satisfaction.

It’s a way of communicating with consumers, such as its quality, taste, or sustainability. It can also display the product's price and value, which improves packaging and customer experience.

Environmental Responsibility

Sustainable packaging in branding reduces the environmental impacts and use of plastic. Using biodegradable materials such as cardboard, paperboard, kraft and corrugated helps to show your brand commitment to a greener future and attract eco-conscious customers.

Reflect a Brand's Values

The packaging carries branding elements that reflect the mission, story, objective, history and culture of the brand. Clear and informative elements show the real picture of products, which helps customers to make informed purchasing decisions. 

Ultimately, these components ensure customers that they are important to you.  

Increase Profits

Effective packaging impacts sales and customers' choices. The vibrant colours, images, and personalised options reinforce the brand identity and attract potential customers. Durable packaging keeps your goods secure during shipping, which reduces the customer's return and influences them to repeat the brand.

Conclusion

Packaging plays a critical role in product branding and marketing in competitive markets. It is key to influencing customers to make buying decisions, drive sales and product safety during transit. 

Well-designed custom-printed packaging is an amazing way to show your brand values and improve its personality among competitors. Hopefully, this guide will help businesses who don’t have even an idea of how important is packaging in branding. This post covers each point that helps businesses drive sales and attract customers.